success story

Goboony is in full control of their ad spend with a continuous pair of eyes

Each year 2.4 million campervans across Europe spend at least 48 weeks sitting still, while costing their owners and depreciating in value. Being able to share motorhomes offsets these costs and allows travelers to experience the freedom of a road trip and hire directly from passionate motorhome owners.

Goboony, together with sister platform Yescapa, is the largest motorhome rental platform of Europe.

A campervan near the beach, used to illustrate Goboony’s success in preventing thousands of euros in wasted Google Ads budget with automated tag alerts.
The challenge

When self-learning ad campaigns optimize on bad data, costs spiral fast

Campaigns such as Google Pmax (Performance Max) and Meta Advantage+ are increasingly self-steering and self-learning which offers many advantages but simultaneously makes such campaigns vulnerable to false optimizations when something goes wrong with the data tracking.

False or inaccurate tracking costs money because the algorithm will “optimize” with incorrect data with far-reaching negative impact on the performance of the campaign and big financial consequences.

Werner van den Bergh, Head of Performance Marketing at Goboony, sharing a success story on protecting ad spend with Code-Cube.io tag monitoring.
Goboony official logo - Trusted partner using Code-Cube.io for automated tag monitoring and dataLayer validation across multiple markets.

“We typically see high conversion rates in the evenings and 
weekends and need a continuous pair of eyes. With Code-Cube.io we have a permanent check on data accuracy, a grip 
on ad spend and the guarantee of no loss of data.”

Werner van den Bergh
Head of Performance Marketing

The solution

Catch tracking errors early, prevent campaign losses fast

With Code-Cube.io’s proactive real-time tag monitoring, errors are detected immediately, also in the weekend or at night, before significant damage to the data- and campaign performance is done. An alert is sent within minutes if any tag or other tracking component malfunctions.

Errors are resolved within hours before campaigns like Pmax start increasing bids based on false assumptions. Different teams within Goboony can have peace of mind regarding the accuracy of the tracking set-up and the data quality.

Impact

Prevent wasted ad spend with real-time campaign data protection

At Goboony a small change in the website caused a tracking error. As a result there was a significant increase in the measured conversions, not the actual conversions.

Without Code-Cube.io, Google Pmax would automatically gradually adjust budgets and bids upwards in order to profit from this apparent increase in conversions. The tracking error would have been discovered at the earliest after days. By that time the ad spend would already be significantly higher, leading to thousands of euros of wasted Google Ads budget.

The business case is crystal clear; one recent incident had already saved more in ad spend than the yearly subscription of Code-Cube.io’s Tag Monitor and DataLayer Guard. Code-Cube.io allows Goboony’s campaigns to always run at full speed with reliable data.

Your path to error-free analytics starts here

Installation takes just a few clicks – no developers needed!
We handle all the setup for you. Ready to go?

start your free trial