succes story

Maxeda increases competitive advantage by monitoring the tracking architecture in real-time.

Maxeda DIY Group is market leader in DIY retailing in The Netherlands, Belgium and Luxembourg with its brands Praxis, Brico and BricoPlanit. With millions of customers and over 70.000 products Maxeda has the ambition to continously improve the customer experience. Its strategy consists of five growth engines, one of which is Digital & Data Intelligence.

The challenge

Strategic decision making, running online marketing campaigns, resource allocation and effective data activation relies solely on trustworthy data. To make data driven-decisions, companies need to be able to collect the right data, agree on the right performance metrics, spread data literacy through the company but above all to make sure that the data is reliable at all time.

Any e-commerce website generally gets frequent updates and each new release can potentially endanger correct data tracking. Errors due to misfiring tags or a corrupt dataLayer are usually discovered after a while when the damage to the data quality already has been done.

A lot of manual work is involved in testing the digital analytics implementations after each new release. This takes a lot of time, is error-prone and only covers a minimal set of tests.

Maxeda wants to manage challenges like these in the best possible way.

The solution

Maxeda wants to be sure not to miss any valuable transaction- and other data in their marketing- or analytics tools and decided to implement Code Cube’s Tag Monitor and dataLayer Guard.

The Tag Monitor sends an alert within minutes if any tag malfunctions and the DataLayer Guard monitors the dataLayer in real time and ensures more reliable tracking.

Due to Code Cube’s proactive real-time monitoring, errors are detected immediately before significant damage to the data and campaign performance is done.

The cause and root of errors are immediately known without the need for lengthy further investigation and time consuming communication between stakeholders.


Within two weeks of using Code Cube the tools proved to be extremely valuable.

On a Tuesday afternoon around 1pm a “tag inactvity warning” was sent to Maxeda’s agency and an internal stakeholder. The GA4 purchase tag did not fire on and A quick check showed that the relevant dataLayer events were missing after deploying a new version of the websites and an immediate rollback was requested from the development team.

The issue was solved in a matter hours with no need to pause any campaigns.

Code Cube’s real-time monitoring tools instantly saved valuable resources and money.