Nobody likes to navigate in the dark. And yet, many companies still work with messy or incomplete data.
The stories below, from our customers Maxeda DIY and Goboony, showcase how easy it is to significantly improve your way of working through simple yet powerful data tracking monitoring.
A lot of manual work is involved in testing the digital analytics implementations after each new release. This takes a lot of time, is error-prone and only covers a minimal set of tests. Maxeda wants to manage challenges like these in the best possible way.
read moreCampaigns such as Google Pmax and Meta Advantage+ are increasingly self-steering and self-learning. Such campaigns are vulnerable to false optimizations when something goes wrong with the data tracking. False tracking costs money because the algorithm will “optimize” with incorrect data with far-reaching negative impact on the performance of the campaign and big financial consequences.
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