succes story

Goboony is in full control of their ad spend with a continuous pair of eyes

Each year 2.4 million campervans across Europe spend at least 48 weeks sitting still, while costing their owners and depreciating in value. Being able to share motorhomes offsets these costs and allows travelers to experience the freedom of a road trip and hire directly from passionate motorhome owners.

Goboony, together with sister platform Yescapa, is the largest motorhome rental platform of Europe.

The challenge

Campaigns such as Google Pmax (Performance Max) and Meta Advantage+ are increasingly self-steering and self-learning which offers many advantages but simultaneously makes such campaigns vulnerable to false optimizations when something goes wrong with the data tracking. False or inaccurate tracking costs money because the algorithm will “optimize” with incorrect data with far-reaching negative impact on the performance of the campaign and big financial consequences.

The solution

With Code Cube’s proactive real-time tag monitoring, errors are detected immediately, also in the weekend or at night, before significant damage to the data- and campaign performance is done. An alert is sent within minutes if any tag or other tracking component malfunctions.

Errors are resolved within hours before campaigns like Pmax start increasing bids based on false assumptions. Different teams within Goboony can have peace of mind regarding the accuracy of the tracking set-up and the data quality.

Impact

At Goboony a small change in the website caused a tracking error. As a result there was a significant increase in the measured conversions, not the actual conversions.

Without Code Cube, Google Pmax would automatically gradually adjust budgets and bids upwards in order to profit from this apparent increase in conversions. The tracking error would have been discovered at the earliest after days. By that time the ad spend would already be significantly higher, leading to thousands of euros of wasted Google Ads budget.

The business case is crystal clear; one recent incident had already saved more in ad spend than the yearly subscription of Code Cube’s Tag Monitor and DataLayer Guard. Code Cube allows Goboony’s campaigns to always run at full speed with reliable data.

succes story

Goboony is in full control of their ad spend with a continuous pair of eyes

Each year 2.4 million campervans across Europe spend at least 48 weeks sitting still, while costing their owners and depreciating in value. Being able to share motorhomes offsets these costs and allows travelers to experience the freedom of a road trip and hire directly from passionate motorhome owners.

Goboony, together with sister platform Yescapa, is the largest motorhome rental platform of Europe.

The challenge

Campaigns such as Google Pmax (Performance Max) and Meta Advantage+ are increasingly self-steering and self-learning which offers many advantages but simultaneously makes such campaigns vulnerable to false optimizations when something goes wrong with the data tracking. False or inaccurate tracking costs money because the algorithm will “optimize” with incorrect data with far-reaching negative impact on the performance of the campaign and big financial consequences.

The solution

With Code Cube’s proactive real-time tag monitoring, errors are detected immediately, also in the weekend or at night, before significant damage to the data- and campaign performance is done. An alert is sent within minutes if any tag or other tracking component malfunctions.

Errors are resolved within hours before campaigns like Pmax start increasing bids based on false assumptions. Different teams within Goboony can have peace of mind regarding the accuracy of the tracking set-up and the data quality.

Impact

At Goboony a small change in the website caused a tracking error. As a result there was a significant increase in the measured conversions, not the actual conversions.

Without Code Cube, Google Pmax would automatically gradually adjust budgets and bids upwards in order to profit from this apparent increase in conversions. The tracking error would have been discovered at the earliest after days. By that time the ad spend would already be significantly higher, leading to thousands of euros of wasted Google Ads budget.

The business case is crystal clear; one recent incident had already saved more in ad spend than the yearly subscription of Code Cube’s Tag Monitor and DataLayer Guard. Code Cube allows Goboony’s campaigns to always run at full speed with reliable data.