Working with messy or incomplete data can feel like navigating in the dark. These stories showcase how our customers found their way to clarity and gained the insights they needed to make confident decisions. See how other companies, just like yours, transformed their work through simple yet powerful data monitoring.
A lot of manual work is involved in testing the digital analytics implementations after each new release. This takes a lot of time, is error-prone and only covers a minimal set of tests. Maxeda wants to manage challenges like these in the best possible way.
read moreCampaigns such as Google Pmax and Meta Advantage+ are increasingly self-steering and self-learning. Such campaigns are vulnerable to false optimizations when something goes wrong with the data tracking. False tracking costs money because the algorithm will “optimize” with incorrect data with far-reaching negative impact on the performance of the campaign and big financial consequences.
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