Let me ask you a rhetorical question. Should a plumber bake bread for his lunch, just because he can? Or will it be more efficient to buy bread around the corner?
The answer is obvious, right? Just because a plumber might be able to bake bread, it is not recommended for him to do so. Instead the plumber should focus on his core business and customers while enjoying better and cheaper bread from the bakery.
Of course the example of the plumber is a bit far-fetched compared to for example a technical web analyst who is considering building a software solution himself. But still “Make or buy?” remains a persistent recurring question among tech companies and is part of a broader discussion that is currently taking place in the entire industry.
Because you can, does it mean you should?
Almost all companies waste many hours debugging and performing manual checks due to data tracking issues. Code Cube is a SaaS solution offering an advanced and proven real-time tracking monitoring solution to tackle these challenges. Code Cube can be implemented in a matter of hours and companies can start saving time and money instantly.
Despite all the advantages our solution offers, every now and then we come across a potential customer which plans to develop a solution themselves. Building something in-house is fun, it will give you a sense of being in control and also you want to show your customers what you are capable of.
But even while you possibly can build a monitoring solution yourself, does it actually make sense?
Why you should outsource your data tracking monitoring
Focus and speed
Code Cube started developing its solutions already a few years ago. It took us two years to build the browser bot. We do not offer just a cockpit, we offer the complete engine, including scenario analysis, anomaly detection and other advanced features.
Building such a technology internally causes distraction and teams can easily lose focus on their main objectives. Rather than diverting your team’s energy into building and maintaining new (and most likely inferior) software, you should concentrate on your company’s core competencies.
Instead of months or years of internal development, Code Cube’s SaaS tag- and dataLayer monitoring solutions are ready to go and can be deployed in a few hours without the need for any developer. We provide continuous improvements without requiring you to manage version upgrades.
Maintenance and support
In-house building will require recurring bug fixes, security patches, and constant compatibility work. With an in-house built system you always have the possibility of someone leaving the company and putting the complete system at risk.
Code Cube offers a solution with an extremely open character. We make all raw datasets (real-time) available for our customers and you will get dedicated customer support, training and onboarding from experts who know the Code Cube system inside out.
The tracking monitoring functionalities have been (and are continuously being) updated and improved based on feedback of expert users. This ensures you will benefit from ongoing new capabilities without reinvestment.
The Datalayer Guard and Tag Monitor modules are validated with many clients which ensures that your tracking monitoring is ready to go and battle-tested.
Costs
Internal tech projects are notorious for delays and cost overruns – with Code Cube you don’t have any such risk.
With Code Cube you have no upfront investment. There is no need to hire or allocate developers, a project manager, and a QA engineer nor to invest in setting up a Cloud infrastructure.
Code Cube’s costs are predictable and transparent, whereas internal development, maintenance and the overall cost of ownership has many unknowns. Think about salaries, training, tech stack, maintenance, and downtime… Building your tracking monitoring internally is likely to end up costing you far more than our subscription.
Our solution will deliver value and ROI immediately, compared to the long, costly development period of an in-house system. The payback period will be extremely short due to immediate time savings. There will be no more need for time wasting manual checks and debugging of any error will be much faster. As such the efficiency improvements will offset the SaaS cost much quicker than an internal development project can reach breakeven.
Conclusion
It’s a familiar pattern. Teams spent years building their own in-house solution, for example for personalization or an analytics tool. It often comes with pride, but also with a growing burden of maintenance and distraction.
Companies are realizing more and more that building in-house isn’t always sustainable. So why should you buy a SaaS tool like Code Cube, but still build other tools yourself?
The real value lies in what you do with your data — not in building the plumbing around it. A self-built solution takes a lot of time, causes a lack of focus within your organisation, will never be as good, is vulnerable to change and is harder to maintain. It will take years, if ever, to earn the investment back.
